In the 90’s, those who had websites had a MASSIVE advantage over their competitors. Pretty soon, anyone without a website was left behind, however, everyone started building sites and the advantage disappeared.
Early 2000’s, it was Google and SEO... Those with SEO optimisation KILLED it!
Then came the Social Media revolution... While still important, things aren't what they used to be on those platforms.
Well, guess what?
None of the above platforms “disappeared” did they?
However, what was highly apparent was that those who started FIRST were the one’s that were able to create MASSIVE leverage.
MESSENGER BOTS AND ARTIFICIAL INTELLIGENCE IS THE NEXT BIG OPPORTUNITY... However, as with these previous examples, this advantage won’t last long.
You HAVE to get on board... The only question is… are you going to use them as your unfair advantage, or wait to see them in your competitors business before you act?